Guest Post - Could Smart Home Technology Help Sell Your House?


This guest post was written by Suzie Wilson of Happier Home, who knows far more about this topic than I do, and I recommend you all check out her site. I thought it fit in well with seller’s month (because it’s about adding value to your home) and also Earth Day, because smarter homes are often more energy efficient homes. It also fits in with an upcoming post about what I learned from the inspection of an 1878 mansion, as well as next month’s theme. Thank you so much, Suzie!


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Smart home technology is making homes safer, more integrated, and more convenient than ever, and homebuyers are taking notice. According to Coldwell Banker's Smart Home Marketplace survey, the majority of buyers today prefer a home with smart technology. Here are the most popular smart features with buyers and how you can use them to help sell your home.

Smart Thermostats

Percentage of buyers who want it: 77 percent

What you'll spend: $150 - $250

Smart thermostats allow users to adjust the temperature and review energy use data from any Wi-Fi-connected device. After a period of learning users' temperature preferences, a smart thermostat adjusts the temperature to maximize comfort while minimizing energy bills.

Smart Smoke Detectors

Percentage of buyers who want it: 75 percent

What you'll spend: $35 - $120

Smart smoke detectors send an alert to your phone when the alarm goes off. As CNET explains, there are several ways to achieve smart smoke detection:

  • Replace the smoke detector with a Wi-Fi-connected model. While the most expensive option, it offers the benefit of silencing alarms from your phone.

  • Install a listening device. This is a separate device that sends alerts when a smoke alarm is heard. Listening devices are an affordable alternative to replacing every smoke detector in a big home.

  • Use smart batteries. Smart batteries are Wi-Fi enabled and power your smoke detector the same as any other battery. A silencing function is included when used with battery-powered alarms.

Smart Carbon Monoxide Detectors

Percentage of buyers who want it: 70 percent

What you'll spend: $35 - $150

Smart carbon monoxide detectors work the same way as smart smoke detectors. Smart batteries can also be used with combination smoke-CO detectors.

Smart Cameras

Percentage of buyers who want it: 66 percent

What you'll spend: $150 - $300 plus subscription fees

Smart home cameras let you react to security events or your dog's at-home antics while they're happening. A smart home camera detects movement within its view, records the footage, and notifies you. Some cameras also include two-way talk, face recognition, and other features. Buyers should be aware that some smart home cameras include subscription fees for cloud storage of footage.

Smart Locks

Percentage of buyers who want it: 63 percent

What you'll spend: $150 - $300

Unlock and lock your doors with the touch of a button — even if you're away from home. Track what time the dog sitter comes and goes, assign a single-use code to the handyman, and know immediately if someone tampers with your door. These are the highlights of what smart locks can do for your home, but it's not all. This smart home feature is great for security-minded buyers as well as people with limited hand mobility.

Smart Lighting

Percentage of buyers who want it: 63 percent

What you'll spend: $15 - 60 per bulb or $50 - $160 per switch

You have two options for smart home lighting: smart switches or smart bulbs. However, as Vintage Revivals points out, it's usually more cost-effective to install smart switches because a single switch can control multiple bulbs. However, in lights where you want dimmability, bulbs are the right choice. Ensure everything is wired correctly by hiring an electrician to swap out switches; you'll pay around $189 to $543 for the convenience in New York City.

When shopping for smart devices for your home, follow Investopedia's recommendation and stick with well-known brands like Apple, Google, Nest, and Samsung. Buyers recognize and trust smart home technology from these brands. While they might cost more than off-brand alternatives, they offer the best return on investment. Additionally, off-brand technology may not share the long-term support and smart home integration offered by mainstream brands. Also, it may not hurt to invest in some great tools to help you install things if you’re doing it yourself. Finally, check around online for the top security providers in New York City who can help get your smart home security system up and running.

It's clear that homebuyers are interested in smarter homes. And with low prices for many popular devices, sellers have little to lose when they upgrade with smart home technology. When you install one of these smart home solutions or all six, you’re creating the tech-savvy quality that buyers desire.

- - Suzie Wilson

February '19 - Dinner & A Show

Two of my amazing relocation clients asked me for recommendations around the city, and if you ask you shall receive. Since I put people in neighborhoods all over the city, I came up with some options in different neighborhoods.

And since it’s INTERNATIONAL WOMEN’S DAY (woo!), why don’t you grab a cool lady friend of yours and hit the town. Or you can go out with a boy…or two boys…or bring you dog; I won’t judge.

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New York Values #37 - AOC and Real Estate Greed

I love doing real estate. I’ve wanted to do it for years, and I’ve never been as excited about a career or felt more confident that this is what I will be doing long term. However, I have had my moments of cognitive dissonance where I feel out of step with the brokerage community. Compass is a breath of fresh air, as being empathetic and humble and collaborating without ego are requirements for working here. But I also think this should extend outside of simply how you engage in a transaction to cover how you feel about and engage with the world as a whole. But, as agents, we are generally taught not to engage at all unless it is with the uppermost echelons of society. 

In both of my real estate trainings I have been told not to pay attention to the news. This would distract me from my mission and take me out of my “peak state” by distracting me with unfortunate information. Shockingly, I would never consider doing this. I don’t watch the news, but I read it, follow it, and am generally aware of what is going on around me.  I understand the theory behind it, because you want to stay positive in a career that has so many ups and downs. But I think it’s crazy how many agents are disconnected, or, by getting their news only from real estate publications, have a very warped view of what is actually happening.

This really came up with the Amazon debacle. If you spoke to the real estate industry, it was totally unexpected and shortsighted because no one should be mad about Amazon coming in and boosting condo prices in LIC. If it seemed out of the blue to you, it’s because you only follow what developers and high-powered agents are saying about it. Anyone reading the NY Times or speaking to people outside of the highest tax brackets was aware of the pushback against Amazon. The deal was terrible for most New Yorkers and would have exacerbated our existing housing and transit crises. I will never stop being happy that they aren’t coming here. Bye. Please stop harassing me about it. 

So especially in the wake of Amazon, seeing this article by the Real Deal this morning pissed me off. It’s not very long and doesn’t say much, but the overall message ties into one very familiar to me in real estate: how dare these new people come in and stop us from making all the money we are used to making as easily as we have always made it.  

Since it’s still renters’ month, I’m going to focus on large-scale landlords (as you know, generally not my favorite people) and developers. These are the same groups complaining about the LIC Amazon pullout, but who didn’t do anything to assuage the fears of the people actually living in LIC. Raising prices 20% overnight and loudly speculating about how much more money you were going to make did you no favors. You have no one to blame but yourselves and the lawmakers who were not transparent about the deal. 

Alexandria Ocasio-Cortez and other progressives have vowed not to take money from lobbyists, including those in the real estate industry in NYC. And developers/major landlords are FURIOUS. Because, like I’ve said before, these people have enormous power in the city right now and hate the idea of losing any of it. But if they hadn’t been so predatory for DECADES, they wouldn’t find themselves in this situation. Again, they have no one to blame but themselves for this pushback. 

A PR guy for the Durst Organization called it “scapegoating” to include real estate with tobacco and guns and refuse to take money from lobbyists. First of all, hilarious coming from a company with Durst in the name. Please, tell me more about how unfair it is that a 29 year old is standing up for herself and refusing to take your money. Second, at least in NYC, these lobbyists absolutely deserve to be lumped in with those for tobacco and firearms. We are talking about people’s homes, not a bottom line. It is this inability or unwillingness to remember that although for a landlord or developer it’s financial, this is the place someone lives and potentially raises children, celebrates important life events, and comes home to after a long day of work, that cause friction and abuse of tenants. Coming home to a place without heat or with water pouring through your ceiling is stressful. Coming home to those things and having no recourse because it’s not in your landlord’s budget to fix it is even worse. After all, it’s just business, and you’re being a problem tenant by being so needy (note: a lot of landlords are not like this, and they have all my love forever). And same with developers: there are amazing projects that take the neighborhoods and future owners into account, and there are others that are shortsighted and cut corners, leaving some owners I’ve spoken to brokenhearted that their once gorgeous apartment is falling apart five years into ownership.

Landlords and developers are also terrified of the rent reforms being proposed in the state Senate. Again, it’s described as a “financial blow” to them rather than as a victory for the people who live in these cities. It’s a complete disconnection from the reality that those of us outside the 1% face every day. And again, it’s part of why I get so annoyed when I’m told in real estate to elevate myself and only listen to/pay attention to the highest end and aspirational  I plan on making a lot of money, but I know that my moral compass won’t ever let me stop caring about what’s happening to those less fortunate; it’s literally in my blood on all sides (thanks, fam, for making me totally insane). I talk to people every day who are affected by inappropriate rent increases, landlords who won’t fix problems in their apartments, illegally occupied buildings, leases with clauses that try to circumvent the law and are both illegal and unenforceable. The system is a mess, and it needs to change. 

I’ll address just ONE thing that these reforms are trying to change, which I’ve written about but want to make crystal clear. Currently, if your landlord is refusing to do his legal duty to maintain your apartment to the required standards, YOU CANNOT TAKE HIM TO HOUSING COURT. You must withhold rent until he sues you and then file a counterclaim. But what this does is put your name on a tenant blacklist AND your stint in housing court will also show up on any on-site credit report we run when you’re applying to a new apartment. It prohibits you from moving because you will be rejected from most rentals as a “problem tenant,” even if YOU WERE IN THE RIGHT. Landlords will sometimes file fake charges in housing court, or file them based on incorrect info, but it is still the tenants who suffer. Nobody can say this system is fair or makes sense. Well, people do, because they don’t understand what it’s like to live in a place with black mold and a collapsing ceiling but being unable to move due to both financial and housing-court-related reasons. 

While I think some of the reforms need to be better fleshed out (how will you actually hold predatory landlords accountable?) or miss the mark (why wouldn’t you make landlords pay broker fees on rentals?), I welcome the initiative. And I’m disappointed that coverage in the real estate community is so negative, painting it as tragic we will make less money.

I made the mistake of looking at the comment sections and want to point out these absolute gems, to explain why I am so outspoken about my opinions. I sincerely want to change the way real estate agents and the real estate industry as a whole are viewed, but this is what the average layman thinks we believe.

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Oh, 6SJ7, go back to /pol/. Yeah, that’s exactly what we want, a whole world of housing projects. Which is why Jane Jacobs championed building these massive housing projects that…OH WAIT, no, that was Robert Moses. Because it’s how he thought you could make the most money. And then they became hellholes full of crime. Because Jane was right. (Everyone should see the doc and/or read The Death and Life of Great American Cities). Also, she saved Washington Square Park and the West Village, which Moses wanted turned into a project and a highway. Really awesome foresight. Please learn history.


I honestly cannot understand what this headless man (name removed for privacy) is trying to say here. Does he know that Ayn Rand is the champion of Paul Ryan and the Libertarians, NOT a socialist? Or is he literally saying that AOC and the Democrats are the villains in Atlas Shrugged? Based on his comments about other things, it seems like he’s probably calling us dystopian villains. I don’t know; I didn’t read more than 10 pages of Atlas Shrugged because it was long and seemed boring. Also Ayn Rand was on welfare and died in public housing. I don’t really like hypocrites.

So this is why we need reform, and this is why I get sensitive when people call me overly opinionated or tell me to stay in my lane. I’m sorry to anyone I snapped at recently when they were just trying to make a joke, but I take this really seriously. I may not know everything about every luxury building or new development project, but I know this city, and I know social advocacy. So this is my bread and butter, and I won’t stop talking about it. 

And the New York Value here is that AOC is from the Bronx (UPTOWN REPRESENT) and that the city is FINALLY pushing back on some of the incredible, unacceptable power that landlords and developers hold. Please stop saying the whole industry is against it; we’re not.

Til next time…